Diamonds dazzle and delight - the eternal sparkling symbol of love and eternity! Whether you're buying a diamond as a gift or treating yourself, choosing the right diamond is as easy as learning the Four C's -Carat , Color, Clarity and Cut.
Download our 4C's Chart HERE (PDF)

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Become an expert using the same criteria as leading gemological labs. In selecting a diamond, the rarity, value and beauty is determined by the four factors mentioned above, called the 4C's: Carat Weight , Color , Clarity , and Cut (proportions & finish). Today, many consumers are aware of the 4C's, however, understanding how they determine value is important to discover what appeals to you in selecting a diamond, and getting the most for your money.

Learn about diamonds to help you make a informed decision when choosing your masterpiece by clicking on the categories below to view a more detailed description of the 4 C`s...

Cut gives the diamond its brilliance. Of the four C's, it's the only one dependent on a human touch. Using precise mathematical formulas, the cutter transforms a diamond in the rough into a sparkling jewel that reflects and refracts light.

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The most widely used system for grading a diamond's clarity was developed by the GIA (Gemological Institute of America). Each grade and description was developed so that trained gemologists all over the world working with a ten-power magnification could all give a diamond the same grade.

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Carat weight refers to the size of the diamond. Based on a standard unit of measure, one carat is divided into 100 points. The term originated from carob seeds that were used to balance scales in ancient times.

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The most desirable diamonds are colorless because the absence of color enhances the diamond's ability to reflect a rainbow of color. Diamonds are graded on a scale of D (almost clear white) to N-Z.

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